You build the product.
I'll write your content.

Most B2B knowledge management tools lose users—and investors—because decision makers don't fully get what they do or why they matter. Let's fix that.I write educational email flows, website copy, and social posts for B2B AI startups solving hard problems in knowledge capture, search, and retrieval—so you can stay focused on product while your business grows.More loyal users. More investor interest. More time to build.

Trusted by startups featured in:

You’re too busy building to be writing.

You’ve been focused—rightly—on building a great AI knowledge management tool.
But now you’re growing, and things are different.

Problem 1: Founder Bottleneck

You're scaling fast, but content hasn’t kept up.

You know your product solves a real problem. But explaining it clearly—to users, investors, and your LinkedIn—takes bandwidth you don’t have.

Problem 2: User Education

Some users still don’t quite get it.

They sign up, they poke around—but soon enough, they drop off. Not because the product’s lacking—but because they need to be told exactly how your product solves their problem.

Problem 3: Investor Influence

You lose investor mindshare to louder, worse startups.

You're building the better product—but the noisy ones get the attention. And when your voice is quieter, investors assume you’re smaller, earlier, or playing it safe.

Here's what I write (so you don’t have to).

DARA is a four-part content system designed to articulate what you’ve built, earn user trust, and give investors a reason to write the check.

Social Media & Website

Differentiate

Make your AI tool cut through in a crowded market. I turn complex features into clear benefits for creators—through social posts and website copy that show what sets you apart.

Onboarding Email Flows

Activate

Turn curious signups into active, paying users. I build onboarding flows that help new users get value fast, see quick wins, and actually stick around.

Thought Leadership Emails

Retain

Keep users engaged without getting pulled out of product mode. I write thought leadership emails that prevent churn, drive feature adoption, and turn users into vocal advocates.

pitch decks & investor materials

Accelerate

Get the funding you need with a story that lands. I craft pitch decks and investor materials that make what you’ve built crystal clear—so VCs know why you’re the one to bet on.

ABOUT ME

Hi, I'm Christian.

Before I wrote for startups, I spent years wrestling with knowledge management the hard way—inside a PhD program.I did pretty well: 10 peer-reviewed articles, $75K in fellowships. But behind the scenes, my research process was a mess. Not even my Harvard-trained advisor had a KM system to speak of—except those 3 ratty cardboard boxes under his desk.I knew there had to be a better way. So I became a student of knowledge management. Not just the tools, but the principles that make information easy to organize, find, and creatively connect.Soon, academic peers and founder friends were asking me for KM tips. That led to something bigger: writing for B2B startups solving the same problems I had—now with AI.Since then, I’ve helped 10+ startups grow up to 160% YoY with conversion-focused content. I took what worked best and refined into my DARA method.If you’re building a B2B AI product for knowledge capture, search, or internal workflows—and you want your ICP to see the value like you do—I can help.

Let’s make your product easier to understand
—and harder to ignore.

Tell me what you're building, and I’ll get back to you within
1–2 business days.